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Everyone has a story to tell.
Online is the best place. Video is the best way.

People are looking for a more visual experience.
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Whether it’s a short TV commercial or a long promotional video, Generate can create it for you. We can pull together directors, animators, and talent, and send crews out into the field. If you’ve got your own team of skilled people you’d like us to work with, we’ll make sure we connect seamlessly.

At a building block rate of $190 an hour, we'll make it possible for you to produce creative and cost-effective digital work. And you don't even have to be there. You'll have online access to edits, which means you're always in touch with production progress, no matter where you are.

Our edit suites

Our edits suites are equipped with fast, professional hardware, enabling us to produce stunning results to a deadline. A comment we often hear from clients used to larger post houses is that they are surprised how straight forward and efficient our workflow is; from rough cuts through to beautifully graded masters.

HD Edit 1

HD Edit 1 utilises 64bit OS and CS5 Master Collection, as well as a great collection of plugins to choose from.

  • 8 core 3.0GHz Xeon processors
  • 16GB RAM
  • 4TB RAID Storage (Fault Tolerant)
  • AJA Kona I/O edit card
  • HD-SDI Vectorscope, Waveform, Audio phase & level monitoring

HD Edit 2

HD Edit 2 utilises 64bit OS and CS5 Master Collection, as well as a great collection of plugins to choose from.

  • 8 core 2.66GHz Xeon processors
  • 12GB RAM
  • 4TB RAID Storage (Fault Tolerant)
  • Matrox Axio I/O Edit card

SD Edit 3

SD Edit 3 is primarily used for SD mastering & pre-despatch final checks.

  • Dual 2.0GHz Xeon processors
  • 4GB RAM
  • 2TB RAID Storage (Fault Tolerant)
  • Blackmagic Decklink Pro

Formats / Delivery

In addition to accepting any of the new tapeless HD formats, we also accept Digital Betacam, Betacam, Beta SP, Beta SX, MPEGIMX, DVCAM, DV, DVCPRO, DVD, SVHS and VHS. We can master/dub to Digital Betacam, DVCAM, DPX, DVD as well as digital broadcast despatch formats.

Audio

Generate has a facilty to record audio in-house, with a quality studio mic, mixer & recording hardware. We can record and mix voiceovers, or lip-sync for TVCs or longer format programming. Having this facility in-house not only makes production more affordable, but also allows us to achieve quicker results.

Our disciplines

  • Responsible, commonsense management

    Whether it's time, budget or process - you'll find us to be down-to-earth and approachable.

  • Production precision

    After 25+ years in the advertising industry, we're well tuned to getting the detail right under pressure.

  • 'Can do' attitude

    We focus on the solution, not the problem.

  • Creative interpretation

    We fully understand the need to collaborate with your creative team. We'll work with them to enhance the idea and ensure it's as strong as possible.